Sampi

A powerful analytics tool that enables Google's email marketing managers to gain valuable insights from their email data

Google AdWords came to Epsilon wanting a simple campaign manager. We went far beyond their expectations.

Organization: Epsilon
Client: Google AdWords
My title: Art Director — Digital

Platform: Web based internal tool
What I worked on: Product Design; Visual Design; Prototyping

Background: Email marketing managers for the Adwords product at Google were running reports to measure the success of all of their many email campaigns. Google came to Epsilon to create a tool to speed up and improve their data analysis capailities.
My contribution: I was the art director designing UX and UI for Epsilon. I worked in a small group to deliver this product to Google.

All pertinent success metrics for email campaigns is shown across a time dimension.

Calendar

In the calendar section, the user can see a visual heat map to see trends that occur over the course of the month. By using the metric drop-down, the user can heat map any of the five main metrics.

Deployment Detail

When the user clicks on an individual deployment card, she is taken to deployment report, which provides a creative view and more details on the deployment. From here, the user can Export the HTML in all languages, download a PDF, or share the report via email.

Results

Sampi was a huge success within Google. Numerous product beyond Adwords adopted it, and it helped build a relationship between Google and Epsilon.

Sampi

Results

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