Digital Product Designer crafting consumer-grade experiences for complex, data-driven applications
Digital Product Designer
Based in SF Bay Area
I design interfaces that help people understand & navigate AI, data, & other complex topics.
Sometimes they even look nice :)
I've worked for
Smart Design, SolutionSet, Best Buy, Epsilon & Noodle.ai
Samsung, Hitachi, Google, Domino's, ServiceNow, Cooley Law, BNY Mellon & American Express
Case Study
Noodle.ai
Inventory Flow
A SaaS product using AI to enable distribution managers to anticipate and address supply chain problems before they arise
AI/ML
b2b
SaaS
Product Design
Data Viz
Supply Chain
Case Study
Noodle.ai
Quality Flow
An enterprise application using AI/ML to enable manufacturing operators to identify root causes of product defects — and prevent those defects from happening.
AI/ML
b2b
SaaS
Product Design
Data Viz
Manufacturing
Data Analyis
Case Study
Sampi
A powerful analytics tool that enables Google's email marketing managers to gain valuable insights from their email data
Email Marketing
Product Design
Data Viz
Internal Tool
Case Study
Noodle.ai
Demand Planning
An application that uses advanced AI/ML to inform supply chain planners where their products will be needed weeks ahead of time, so that they can plan accordingly.
AI/ML
b2b
SaaS
Product Design
Data Viz
Supply chain
Demand planning
Coming soon
Case Study
Cooley Law
A responsive website designed to give the 100-year-old law firm a clear voice and modern look that advanced their brand position in the market.
Responsive web
b2c
Legal Services
Agency
Coming soon
Case Study
Hitachi Data Systems
A redesigned website that tells the human story of cloud storage, using fresh images, strong icons, and an intuitive interface
Responsive web
ux/ui
CMS
Coming soon
Case Study
Amex
Corporate program
A responsive website redesign for a financial services client
Financial Services
Agency
CMS
Coming soon
Daniël
@dvdwinden
I've built pretty handy sites powered by Craft or WordPress in the past, but seeing @framer tackle CMS stuff so effortlessly is mind-boggling
Mani
@BeingMani97
The scroll variant in @framer hits differently. Never imaged that making some complex things would be easy with that. Everyday i learn something new with Framer.
Lauren
@waller_texas
Honestly the @framer publish time is insanely fast. Just published 2 weeks of changes in 5 seconds – like it’s almost too fast for such a big moment.
Dann
@DannPetty
I learned how to build a website in @Framer! My goal was to learn the basic tools in about 20 minutes a day last week. Nothing fancy. No special design. Just random elements that's responsive. If I can do it, so can you!
Davo
@pixelbeat
A quick word about @framer. Framer is forever changing the experience of designing for the web. Forget about a design tool. Once you get the basics, you're not on a design tool anymore. You're creating your product/story in the medium itself. As friendly & powerful as it is.
Parker
@_prkr
I was enjoying @framer a lot but I am BLOWN AWAY by their Figma plug-in. From Auto-layout to flex-box in the browser in seconds; this has completely changed how I'll build.
Get in touch
Work History
2024
Dexterity.ai
2018-2024
Noodle.ai
2014-2018
Epsilon
2013-2014
SolutionSet
2013
Best Buy
2012
Smart Design
Skills
Product Design & Strategy
UX/UI Design
Design Systems
Prototyping
Data Visualization
User Research
Figma Expert
Framer
Adobe Suite
Atlassian Suite
People Management
Mentoring & Coaching
Requirements Definition
Biography
I bring clarity to complex systems. After years of consultancy for clients like Google, Hitachi, and American Express, I transitioned in-house with a focus on Artificial Intelligence.
My journey into design began by creating practical solutions for real people. While working with adults with autism, I saw how poor visual aids fail to enhance communication and make life more difficult. Driven to improve these tools, I pursued a graduate degree in Graphic Design, honing my ability to optimize visual communication.
I'm skilled as both an individual contributor and a player-coach managing others. I focus not only on functionality, but also creating an emotional response through aesthetic beauty.
When not designing, I enjoy cycling, reading novels, illustrating, and exploring the Bay Area with my family. I also coach my son’s Lego robotics team and am learning ukulele and Python.