Google Sampi

Cooley Law

Hitachi Data Systems

Amex Corporate Payments

What

A powerful analytics tool for Google's email marketing campaigns

Role



Senior Art Director

Agency



Epsilon

Google Sampi

Cooley Law

Hitachi Data Systems

Amex Corporate Payments

What

A powerful analytics tool for Google's email marketing campaigns

Role



Senior Art Director

Agency



Epsilon

Google Sampi

Cooley Law

Hitachi Data Systems

Amex Corporate Payments

What

A powerful analytics tool for Google's email marketing campaigns

Role



Senior Art Director

Agency



Epsilon

Google Sampi

Cooley Law

Hitachi Data Systems

Amex Corporate Payments

What

A powerful analytics tool for Google's email marketing campaigns

Role



Senior Art Director

Agency



Epsilon

  • Noodle demand planning

    An application using advanced AI/ML to inform supply chain planners where their products will be needed weeks ahead of time, so that they can plan accordingly.

  • This is a screenshot of something

  • This is a screenshot of something

  • 08/99

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    Name

    @KACPERFYI

    Project

    DAILYREMIX

    08/99

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

    Name

    @KACPERFYI

    Project

    DAILYREMIX

Digital Product Designer crafting consumer-grade experiences for complex, data-driven applications

Digital Product Designer

Based in SF Bay Area

I design interfaces that help people understand & navigate AI, data, & other complex topics.

Sometimes they even look nice :)

Design since 2008

UX/UI since 2013

AI/ML since 2018

Design since 2008

UX/UI since 2013

AI/ML since 2018

I've worked for
Smart Design, SolutionSet, Best Buy, Epsilon & Noodle.ai

…and designed digital experiences for

…and designed digital experiences for

…and designed digital experiences for

Samsung, Hitachi, Google, Domino's, ServiceNow, Cooley Law, BNY Mellon & American Express

Case Study

Noodle.ai

Inventory Flow

A SaaS product using AI to enable distribution managers to anticipate and address supply chain problems before they arise

AI/ML

b2b

SaaS

Product Design

Data Viz

Supply Chain

View

Dexterity.ai

Manager's Portal

View

Dexterity.ai

Manager's Portal

Case Study

Noodle.ai

Quality Flow

An enterprise application using AI/ML to enable manufacturing operators to identify root causes of product defects — and prevent those defects from happening.

AI/ML

b2b

SaaS

Product Design

Data Viz

Manufacturing

Data Analyis

Case Study

Google

Sampi

A powerful analytics tool that enables Google's email marketing managers to gain valuable insights from their email data

Email Marketing

Product Design

Data Viz

Internal Tool

Case Study

Noodle.ai

Demand Planning

An application that uses advanced AI/ML to inform supply chain planners where their products will be needed weeks ahead of time, so that they can plan accordingly.

AI/ML

b2b

SaaS

Product Design

Data Viz

Supply chain

Demand planning

Coming soon

Case Study

Cooley Law

A responsive website designed to give the 100-year-old law firm a clear voice and modern look that advanced their brand position in the market.

Responsive web

b2c

Legal Services

Agency

Coming soon

Case Study

Hitachi Data Systems

A redesigned website that tells the human story of cloud storage, using fresh images, strong icons, and an intuitive interface

Responsive web

ux/ui

CMS

Coming soon

Case Study

Amex

Corporate program

A responsive website redesign for a financial services client

Financial Services

Agency

CMS

Coming soon

Daniël

@dvdwinden

I've built pretty handy sites powered by Craft or WordPress in the past, but seeing @framer tackle CMS stuff so effortlessly is mind-boggling

Mani

@BeingMani97

The scroll variant in @framer hits differently. Never imaged that making some complex things would be easy with that. Everyday i learn something new with Framer.

Lauren

@waller_texas

Honestly the @framer publish time is insanely fast. Just published 2 weeks of changes in 5 seconds – like it’s almost too fast for such a big moment.

Dann

@DannPetty

I learned how to build a website in @Framer! My goal was to learn the basic tools in about 20 minutes a day last week. Nothing fancy. No special design. Just random elements that's responsive. If I can do it, so can you!

Davo

@pixelbeat

A quick word about @framer. Framer is forever changing the experience of designing for the web. Forget about a design tool. Once you get the basics, you're not on a design tool anymore. You're creating your product/story in the medium itself. As friendly & powerful as it is.

Parker

@_prkr

I was enjoying @framer a lot but I am BLOWN AWAY by their Figma plug-in. From Auto-layout to flex-box in the browser in seconds; this has completely changed how I'll build.

Manoj

@manojnayak

Websites built on @framer look so beautiful.

Fekry

FekryAiad

I have been in a @framer rabbit hole for the past 6 hours without even noticing as time goes by — its everything I love in Figma combined with everything I love in Webflow. I am in love.

Miguel

@migdvv

Learned some basics of @framer yesterday, and today I delivered a landing page for a client. It's so unreal how small the learning curve is from Figma to @framer. Absolutely love it.

Get in touch

Work History

2024
Dexterity.ai

2018-2024
Noodle.ai

2014-2018
Epsilon

2013-2014
SolutionSet

2013
Best Buy

2012
Smart Design

Skills

Product Design & Strategy
UX/UI Design

Design Systems
Prototyping
Data Visualization
User Research

Figma Expert
Framer
Adobe Suite
Atlassian Suite

People Management
Mentoring & Coaching
Requirements Definition


Biography

I bring clarity to complex systems. After years of consultancy for clients like Google, Hitachi, and American Express, I transitioned in-house with a focus on Artificial Intelligence.

My journey into design began by creating practical solutions for real people. While working with adults with autism, I saw how poor visual aids fail to enhance communication and make life more difficult. Driven to improve these tools, I pursued a graduate degree in Graphic Design, honing my ability to optimize visual communication.

I'm skilled as both an individual contributor and a player-coach managing others. I focus not only on functionality, but also creating an emotional response through aesthetic beauty.

When not designing, I enjoy cycling, reading novels, illustrating, and exploring the Bay Area with my family. I also coach my son’s Lego robotics team and am learning ukulele and Python.

Colophon

Inter is a versatile sans-serif typeface designed by Rasmus Andersson in 2016. Created for screen readability, it features clean lines, excellent kerning, and optimized legibility at small sizes. Widely used in digital interfaces, Inter has become a favorite for its modern, approachable design and extensive language support. You can contribute to it at github.com/rsms/inter.

Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry's fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace's idiosyncratic details while optimizing for improved readability at non-display sizes. You can contribute to it at github.com/floriankarsten/space-grotesk

This site was designed in Figma and built using Framer. It was made by Jordan Rothe in Oakland, California in 2023, and updated in 2024 and 2025.

Colophon

Inter is a versatile sans-serif typeface designed by Rasmus Andersson in 2016. Created for screen readability, it features clean lines, excellent kerning, and optimized legibility at small sizes. Widely used in digital interfaces, Inter has become a favorite for its modern, approachable design and extensive language support. You can contribute to it at github.com/rsms/inter.

Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry's fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace's idiosyncratic details while optimizing for improved readability at non-display sizes. You can contribute to it at github.com/floriankarsten/space-grotesk

This site was designed in Figma and built using Framer. It was made by Jordan Rothe in Oakland, California in 2023, and updated in 2024 and 2025.

Colophon

Inter is a versatile sans-serif typeface designed by Rasmus Andersson in 2016. Created for screen readability, it features clean lines, excellent kerning, and optimized legibility at small sizes. Widely used in digital interfaces, Inter has become a favorite for its modern, approachable design and extensive language support. You can contribute to it at github.com/rsms/inter.

Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry's fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace's idiosyncratic details while optimizing for improved readability at non-display sizes. You can contribute to it at github.com/floriankarsten/space-grotesk

This site was designed in Figma and built using Framer. It was made by Jordan Rothe in Oakland, California in 2023, and updated in 2024 and 2025.