Digital Product Designer crafting consumer-grade experiences for complex, data-driven applications

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Digital Product Designer

Based in SF Bay Area

I design interfaces that help people understand & navigate AI, data, & other complex topics.

Sometimes they even look nice :)
Sometimes they even look nice :)

Design since 2008

UX/UI since 2013

AI/ML since 2018

Design since 2008

UX/UI since 2013

AI/ML since 2018

I've worked for
Smart Design, SolutionSet, Best Buy, Epsilon & Noodle.ai

…and designed digital experiences for

…and designed digital experiences for

…and designed digital experiences for

Samsung, Hitachi, Google, Domino's, ServiceNow, Cooley Law, BNY Mellon & American Express

Case Study

Noodle.ai

Inventory Flow

A SaaS product using AI to enable distribution managers to anticipate and address supply chain problems before they arise

AI/ML

b2b

SaaS

Product Design

Data Viz

Supply Chain

View

Dexterity.ai

Manager's Portal

Dexterity.ai

Manager's Portal

Cloud-native robotics intelligence platform

View

Noodle.ai

Inventory Flow

View

Noodle.ai

Inventory Flow

Noodle.ai

Inventory Flow

An AI powered crystal ball for the supply chain

Case Study

Noodle.ai

Quality Flow

An enterprise application using AI/ML to enable manufacturing operators to identify root causes of product defects — and prevent those defects from happening.

AI/ML

b2b

SaaS

Product Design

Data Viz

Manufacturing

Data Analyis

Case Study

Google

Sampi

A powerful analytics tool that enables Google's email marketing managers to gain valuable insights from their email data

Email Marketing

Product Design

Data Viz

Internal Tool

Case Study

Noodle.ai

Demand Planning

An application that uses advanced AI/ML to inform supply chain planners where their products will be needed weeks ahead of time, so that they can plan accordingly.

AI/ML

b2b

SaaS

Product Design

Data Viz

Supply chain

Demand planning

Coming soon

Case Study

Cooley Law

A responsive website designed to give the 100-year-old law firm a clear voice and modern look that advanced their brand position in the market.

Responsive web

b2c

Legal Services

Agency

Coming soon

Case Study

Hitachi Data Systems

A redesigned website that tells the human story of cloud storage, using fresh images, strong icons, and an intuitive interface

Responsive web

ux/ui

CMS

Coming soon

Case Study

Amex

Corporate program

A responsive website redesign for a financial services client

Financial Services

Agency

CMS

Coming soon

Colophon

Inter is a versatile sans-serif typeface designed by Rasmus Andersson in 2016. Created for screen readability, it features clean lines, excellent kerning, and optimized legibility at small sizes. Widely used in digital interfaces, Inter has become a favorite for its modern, approachable design and extensive language support. You can contribute to it at github.com/rsms/inter.

Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry's fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace's idiosyncratic details while optimizing for improved readability at non-display sizes. You can contribute to it at github.com/floriankarsten/space-grotesk

This site was designed in Figma and built using Framer. It was made by Jordan Rothe in Oakland, California in 2023, and updated in 2024 and 2025.

Colophon

Inter is a versatile sans-serif typeface designed by Rasmus Andersson in 2016. Created for screen readability, it features clean lines, excellent kerning, and optimized legibility at small sizes. Widely used in digital interfaces, Inter has become a favorite for its modern, approachable design and extensive language support. You can contribute to it at github.com/rsms/inter.

Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry's fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace's idiosyncratic details while optimizing for improved readability at non-display sizes. You can contribute to it at github.com/floriankarsten/space-grotesk

This site was designed in Figma and built using Framer. It was made by Jordan Rothe in Oakland, California in 2023, and updated in 2024 and 2025.

Colophon

Inter is a versatile sans-serif typeface designed by Rasmus Andersson in 2016. Created for screen readability, it features clean lines, excellent kerning, and optimized legibility at small sizes. Widely used in digital interfaces, Inter has become a favorite for its modern, approachable design and extensive language support. You can contribute to it at github.com/rsms/inter.

Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry's fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace's idiosyncratic details while optimizing for improved readability at non-display sizes. You can contribute to it at github.com/floriankarsten/space-grotesk

This site was designed in Figma and built using Framer. It was made by Jordan Rothe in Oakland, California in 2023, and updated in 2024 and 2025.